Prenivas-SEO-portfolio-details.html

Project Overview (www.prenivas.com)

Prenivas (www.prenivas.com), a real estate blogging platform built on PHP and Bootstrap, needed a robust SEO strategy to increase its visibility within the competitive real estate market. Our team at Digilytixs developed and implemented a comprehensive SEO plan to improve Prenivas's organic search rankings, drive targeted traffic, and establish it as a leading resource for real estate information.

We adopted a data-driven and strategic approach to enhance Prenivas's SEO, focusing on both on-page and off-page optimization, tailored to the specific needs of the real estate industry. This involved:

• In-depth Keyword Research: Identifying relevant keywords and phrases that potential homebuyers, sellers, and investors use when searching for real estate information. This included location-based keywords, property type keywords, and informational keywords related to the real estate process.
• Technical SEO Audit: Analyzing the website's technical structure to identify and resolve any issues that could hinder search engine crawling and indexing. This included checking site speed, mobile-friendliness, site architecture, and crawlability.
• On-Page Optimization: Optimizing website content, including titles, meta descriptions, headings, image alt text, and URL structures, to incorporate target keywords naturally and improve relevance for search engines.
• Content Optimization & Strategy: Developing a content strategy focused on creating high-quality, informative, and engaging content that addresses the needs and interests of the target audience. This included blog posts, articles, guides, and resources related to real estate trends, tips, and advice.
• Local SEO Optimization: Optimizing Prenivas's online presence for local searches, which is crucial in real estate. This included Google My Business optimization, local citations, and location-based keyword targeting.
• Link Building: Implementing a strategic link building campaign to acquire high-quality backlinks from authoritative websites in the real estate industry, boosting Prenivas's domain authority and search engine rankings.
• Performance Tracking & Reporting: Regularly monitoring key SEO metrics, such as keyword rankings, organic traffic, backlink profile, and conversion rates, and providing detailed reports to Prenivas.

Key Strategies Implemented:

• Keyword Mapping: Mapping target keywords to specific pages and content to ensure relevance and improve search engine visibility.
• Schema Markup Implementation: Adding schema markup to website content to provide search engines with more context about the real estate listings, articles, and other information on the site.
• Mobile Optimization: Ensuring the website is fully mobile-friendly to meet Google's mobile-first indexing requirements and provide a seamless experience for users on all devices.
• Page Speed Optimization: Improving website loading speed to enhance user experience and search engine rankings, which is particularly important for real estate websites with high-quality images.
• Content Promotion: Promoting Prenivas's content through social media, email marketing, and other channels to increase visibility, attract backlinks, and drive traffic to the website.
• Local Citations: Building local citations on relevant directories and platforms to improve Prenivas's visibility in local search results.

Results:

Through our comprehensive SEO strategy, Prenivas has seen 60% increase in organic traffic, improved keyword rankings, increased domain authority. The website is now better positioned to attract its target audience, establish itself as a trusted resource in the real estate industry, and achieve its online goals. We continue to work with Prenivas to refine their SEO strategy and maintain their online success.